SERENO was born from the desire to create objects that accompany, calm and connect.
Objects that do not seek to impose themselves, but to inhabit spaces with silence, identity and meaning.
The name comes from serenity, but also from serenity: that soft morning humidity that falls on the mountains, jungle and volcanoes of Guatemala. The serene is water in suspension, it is freshness, it is pause. It is that which flows slowly, without haste or urgency.
Analuz Arevalo
Industrial Designer and MBA For me, design is connecting with people. We are all artists of our reality and can contribute to improve realities and worlds.
Guatemalan industrial designer passionate about craftsmanship and the exploration of materials, shapes and textures that connect the contemporary with the history and cultural richness of my country. I see design as a form of expression and narrative, capable of generating solutions with purpose and evolution.
Quality is our priority
Our talented stylists have put together outfits that are perfect for the season. They’ve variety of ways to inspire your next fashion-forward look.
High-Quality Materials
Crafted with precision and excellence, our activewear is meticulously engineered using premium materials to ensure unmatched comfort and durability.
Laconic Design
Simplicity refined. Our activewear embodies the essence of minimalistic design, delivering effortless style that speaks volumes.
Various Sizes
Designed for every body and anyone, our activewear embraces diversity with a wide range of sizes and shapes, celebrating the beauty of individuality.
Our customer's reviews
Love love love love! This product is so easy to use! I absolutely love the Alpha Arbutin product. It has made such a difference with my hyperpigmentation spots! I feel so much more confident without makeup on where as before I would never leave the house
Robert Smith
Our customer's reviews
I'm absolutely in love with the Alpha Arbutin product! It's incredibly easy to use and has been a game-changer for my hyperpigmentation spots. I feel so much more confident without makeup now, compared to before when I wouldn't dare leave the house.
Sandra
Our customer's reviews
I can't rave enough about the Alpha Arbutin product. It's incredibly simple to use and has made a huge difference in reducing my hyperpigmentation. My confidence has soared, and I no longer feel the need to wear makeup to leave the house